Lowes Foods #BeFull Holiday Campaign
Broadcast // Digital // Branding
Tis the holidays. The time when everyone brings out their stock holiday music and puts it to pretty pictures. For Lowes Foods, we went a different route. We wanted to tell the story that food fills you up during the holidays, but it is family that makes you full. So we wrote an original song and recorded it with LA band My Double My Brother and brought an integrated campaign to life.
We created a Wishfull web app where people could go and ask that others give to the local food bank instead of giving them a holiday present.
We encouraged guests to use #BeFull and post their holiday memories.