Video // Branding
SHOCKING FINDINGS: CONSUMERS GIVE ZERO FUCHS
Of all the findings and discoveries Dr. Wolfgang Fuch and his Variable team have found and discovered, nothing will ever make more of a difference in your life than their groundbreaking research on consumer indifference. If used effectively, their results may result in seriously good results for a brand in need. Want to see one of those results?
90% OF CONSUMERS GIVE ZERO FUCHS ABOUT THE BRANDS THEY BUY
90% is a lot of percents. To communicate the sheer scale of this number, here is a super scientific representation—in pizza form.
The results of Dr. Fuch and the Variable’s incredibly scientific science led to the creation of a simple yet incredibly complex tool for measuring consumer indifference.
Fig. 1.2 & 1.3
Introducing The Fuch Scale. A tool that measures consumers on a sliding scale of caring (Fuchs Given) within the measurement range of Zero Fuchs Given to Gives a Fuch. The scale was informed by subjecting test subjects to questions about things. Things like: Do you like this thing? Do you like that thing? Why do you like this thing like but not that thing? Why do some things make you feel one way while other things make you feel other ways? The answers to these questions were combined with math, fractions, percentages and even more math until the work was done.
The wealth of knowledge could not be contained to one doctor’s mind. A full report was painstakingly typed, printed, scanned and then emailed as a PDF to the local news for the entire world to see. Thanks to the wonders of modern technology, Dr. Fuch and The Variable’s findings are available to you now, right here.
The results of Dr. Fuch and The Variable’s incredibly scientific science led to the creation of a simple yet incredibly complex tool for measuring consumer indifference: