Lowes Foods Go-Fer Lower Prices

Broadcast // Digital // Print

When Lowes Foods wanted to cut prices for its most essential products, they wanted to do it in a way that would get the attention of its guest. Rather than simply saying, “we’re cutting prices”, we created a Gopher mascot (whose stuffed animal is for sale in stores) and let him tell consumers that he wouldn’t be satisfied until he had gnawed through every high price.