Duke Health Open Enrollment
Broadcast // Digital // Print
Healthcare insurance providers were transitioning available plan options for the 2017 open enrollment season, including more narrow network plans – some of which did not include Duke Health. Whatʼs worse, if a patientʼs current plan was going away and they didnʼt actively choose a new plan, they would be defaulted into the plan that did not include Duke Medicine. We set up a website (planforduke.com) and drove consumers there to find out which plans included Duke Healthcare.
We also created a millennial-focused execution to run in pre-roll and in cinema:
We developed an integrated communications plan that delivered a broad mix of traditional and digital media tactics to maximize weekly reach and convince healthcare consumers that the healthcare landscape was changing. Making it more important than ever to actively research and choose a plan that includes the most advanced, patient-centered care.