4A’s: Agency Veteran Joins The Variable

EP+Co. Alumnus, Zac Painter, Joins The Variable as Director of Account Management

The Variable, an award-winning ad agency based in Winston-Salem, has hired former EP+Co.senior vice president and group account director, Zac Painter, as director of account management. The Variable has also promoted David Jones to vice president, creative director.In their new roles, Painter and Jones will help guide The Variable’s work with clients to create meaningful connections with consumers in the unrelenting fight against consumer in difference.

Painter arrives at The Variable with an impressive combination of agency and client-side experience. He spent eight years at EP+Co. managing major accounts such as Denny’s, Sears Auto Center, Dunkin’ Donuts and Firehouse Subs, and most recently, Painter was vice president, head of marketing, at Fatz Southern Kitchen.

“The Variable’s vision of creating game-changing work that breaks through consumer indifference and shakes up the conventional advertising mold is a key part of what drew me to the agency,” said Painter. “The Variable has had momentous growth over the last few years, and I am thrilled to join their team of wildly talented people.”

With his promotion to vice president, creative director, Jones will direct the agency’s creative process and execution. He was most recently associate creative director at The Variable and has led creative work for major brands such as Char-Broil, Polaris, Hanes Brands, Air Hogs and Peter Millar.

“We’ve created a lot of momentum over the past few years and have been intensely intentional about managing that growth by attracting and keeping people who bring an incredible mix of talent, experience and genuine kind-heartedness,” said David Mullen, president of The Variable. “We’re excited to have Zac’s leadership on our team, as he was part of the group that helped EP+Co. grow from a 100-person to a 400-person shop, and David’s creative leadership over the last five years has been a critical part of our success and our clients’ successes.”

The Variable also promoted and hired:

-Matt Cook, promoted to associate creative director, design

-Emma Brown, hired as PR senior account executive

-Halle Sinnot, hired as new business manager

Read more at 4A’s.