AdWeek: Agency Life Is Cruel

Tim Nudd

Agency Life Is Cruel and Unforgiving in These Beastly Comic Parodies of Nature Videos

Tour the wild kingdom of advertising

Ever feel like the advertising business is just a bunch of animals driven by a Darwinian code of kill or be killed? Yeah, you’re not alone.

The Variable, an agency in Winston-Salem, N.C., has taken that somewhat depressing insight and turned it into comedy with a new online video series called Adland Adventures. Six videos so far feature scenes from typical nature videos, with David Attenborough-style voiceovers describing the action as though it were happening in an agency.

The series is described as “a mostly comedic expedition through the wild advertising wilderness.”

Read more and check out the videos at AdWeek.