The Variable Named Ad Age’s Southeast Small Agency of the Year – Silver
Agency earns top honors for impressive growth, innovation and provocative creativity
BOSTON – July 31, 2015 – Advertising Age, a leading advertising industry news publication, last night named Winston-Salem, N.C.-based The Variable its Southeast Small Agency of the Year – Silver at the publication’s seventh annual Small Agency Awards ceremony hosted in Boston.
The prestigious annual ranking recognizes the best advertising agencies in the United States with 150 or fewer employees, according to innovative creativity, financial performance and impact on clients’ businesses.
“An award of this magnitude that recognizes our team’s insane determination to do brilliant work for our clients is both humbling and incredibly rewarding,” said Joe Parrish, partner and chief creative officer, The Variable. “Our Lowes Foods rebrand and reinvention work is a perfect example of how we push ourselves to develop ideas that are cut close to the bone and free of groupthink to move consumers out of their natural state of uncaring about a client’s brand. ”
The Variable is a 32-person “reformed ad agency” that exists to help brands fight consumer indifference wherever it exists. The group of big agency refugees uncovers the single most compelling insight specifically driving consumer indifference and uses that to inspire ideas, platforms, experiences, products and services that capture consumer interest. The agency’s fresh approach to overcoming indifference and broad definition of creative problem solving has resonated with current clients and potential clients, fueling the agency’s impressive growth since 2013.
“If you know that consumer indifference is your fiercest competitor, then you know that the answer to every marketing challenge isn’t always another ad-like object or app-like experience,” said David Mullen, director, account management. “Our core beliefs and our approach to problem solving force us – both our team and our clients – to think differently and be courageous. And we’ve proven that when you do, really great things happen.”
The agency counts a number of great brands among its partners, including Spin Master, the world’s fourth largest toy company; Lowes Foods, the Carolinas homegrown grocer; Johnsonville, the nation’s leading sausage maker; Kimberly-Clark; Soffe, the young women’s athletic apparel brand; Duke University Health System, one of the world’s premier academic medical centers; Interface, the world’s largest carpet tile manufacturer; and Primo, the nation’s largest water dispenser brand.
The August 3 issue of Advertising Age will feature a special section on the Small Agency Awards winners.
For more information about The Variable, its clients and to view case studies of the agency’s recent work, please visit www.TheVariable.com.
About The Variable:
A creative group of big agency refugees, The Variable is a reformed ad agency focused on fighting consumer indifference wherever it exists. They love ideas that haven’t been so thoroughly run through the machine that all the special parts have been rubbed off and lost. They’re a nimble group of the best and the brightest, brought together to create ideas that are cut close to the bone and engineered to move consumers out of their natural state of uncaring. For more information about The Variable, visit: www.TheVariable.com.
About Advertising Age:
Advertising Age is the leading global source of news, intelligence, and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media brand also produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report.