Spin Master Selects Agencies of Record
The Variable’s creativity and chemistry captivates global toy giant as lead AOR
WINSTON-SALEM, N.C. – March 25, 2015 – Spin Master Ltd., a global leader and one of the top five U.S. toy manufacturers*, named Winston-Salem advertising agency The Variable its lead integrated marketing agency of record for its Remote Controlled, Robotics and Activities categories, supporting brands such as AirHogs™, Zoomer™, Bunchems™ and other activity brands, following a competitive pitch.
The Variable will lead strategy, creative and integrated planning across all channels, with MediaCom New York as the media planning and buying partner, and Zeno Group as the public relations partner.
“The Variable completely captivated us with unparalleled strategic and creative work that demonstrated their team’s talent, ingenuity, industry intelligence and contagious passion,” said Krista DiBerardino, chief marketing officer, Spin Master. “They identified what makes us and our brands unique and exciting, and brought incredibly fresh thinking and ideas that will help us to grow.”
The Variable will begin work immediately, with creative expected to debut in late summer.
“We are bursting-at-the-seams excited to help Spin Master drive growth in the U.S. and globally with strategic and creative platforms that veer far away from conventional and played-out toy advertising,” said David Mullen, director, account management, The Variable.
Spin Master is the latest in a stream of five new business wins for The Variable over the past eight months. The Variable was appointed agency of record for young women’s athletic apparel brand Soffe in a competitive pitch. The agency was also chosen as agency of record for Duke University Health System; Interface, the world’s largest carpet tile manufacturer; and Primo, the nation’s largest water dispenser brand.
“It’s an exciting time for our agency and the partnerships we’ve earned over these past few months speak volumes about our team’s talent, hard work and forward-thinking ingenuity,” said Mullen. “Our team is really driving our growth by continually bringing our current clients brilliant ideas that push their businesses forward, and by impressing new partners like Spin Master who want fresh thinking for their brands.”
For more information about The Variable, its client roster and to view case studies of the agency’s recent work, please visit www.TheVariable.com.
*Source: The NPD Group / US Retail Tracking Service / Annual 2013 / Dollar Volume
About The Variable:
A creative group of big agency refugees, The Variable is a reformed ad agency focused on fighting consumer indifference wherever it exists. They love ideas that haven’t been so thoroughly run through the machine that all the special parts have been rubbed off and lost. They’re a nimble group of the best and the brightest, brought together to create ideas that are cut close to the bone and engineered to move consumers out of their natural state of uncaring. For more information about The Variable, visit: www.TheVariable.com.
About Spin Master Ltd.:
A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global leader within the toy industry. Spin Master is best known for award winning, innovative brands including action phenomena Bakugan Battle Brawlers™, Zoomer™, Air Hogs®, and Spin Master Games™ including 2014 Game of the Year, Boom Boom Balloon™. In 2013 Spin Master acquired the international Meccano™ brand and has re-launched the brand with the iconic Meccanoid G15 KS™, introducing robotics and embracing the global Science, Technology, Engineering, and Math (STEM) movement. In 2015 the company expanded its reach within children’s media and entertainment, launching SpindoTV, a YouTube channel dedicated to broadcasting Spin Master Entertainment’s original television and media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For more information, visit: www.spinmaster.com.