The Variable Expands Leadership Team to Support Growth
New clients plus expanding current client work grow the ad agency
WINSTON-SALEM, N.C.– Nov. 17, 2016 – The Variable promotes seven people and hires seven more to support continued growth with current clients and newest brand partners. The evolving team will strengthen how the agency fights indifference to help brands bring more value to people’s lives.
Recent leadership growth includes:
• David Mullen, promoted to agency vice president, will keep previous responsibilities as director of account management, oversee daily agency operations, and lead the integration of all agency disciplines.
• Gary Bostwick, promoted to associate creative director of brand citizenship, will create shared value among brands and society, and unite business objectives to positive social and environmental impact.
• Jodi Dias, promoted to associate director of business development, will drive agency growth by earning brand partners, innovating the agency business model, and building agency culture.
• Kate Fenstermacher, promoted to associate director of operations, will drive partnerships with vendors and the agency, evolve agency processes, and manage creative resources.
• Nick Riegal, hired as group account director, will help drive long-term account planning, growth, and success; lead client partnerships; and collaborate with the creative and strategy teams. He was previously senior director of brand and marketing communications at Tervis.
• Keith Rose, hired as director of integrated production, will oversee creative execution of all production – traditional and non-traditional. He was previously at MullenLowe.
• Kate Masten, hired as group media director, will lead the strategy and execution of all integrated media. She was previously at MullenLowe.
• Mandy Hubich, hired as account director, will support long-term account planning and lead strategy and execution of scopes of work of several clients. She was previously at MullenLowe.
Staff additions supporting The Variable’s growth and mission of fighting indifference also include Jessica Ptachick, senior media strategist, who was previously at Haworth Marketing + Media; Sarah Farland, media planner, who was previously at MullenLowe; and Justin Jackson, designer. Additional current staff promotions include Julie Kuhn to integrated media supervisor, Brandelynn Perry to senior account executive and James Webb to senior account executive.
“We’re deliberate about our agency’s growth being smart and sustainable, balancing organic expansion of current clients with new brand partners who are looking to fight consumer indifference,” said Keith Vest, president and partner, The Variable. “We’re also very intentional about supporting individual growth. We nurture and guide our employees’ growth to help them develop into more leadership roles, while also driving our agency’s growth and the capabilities we offer clients.”
Key drivers of this growth include expanding scopes of work with several current clients, as well as earning new work with key brands, including Char-Broil, Wrangler and more. Since 2014, The Variable has more than doubled its staff and tripled its revenue.
“The number one reason for our growth is our team, because our people are both incredibly talented and incredible humans who build amazing relationships with each other and our client partners,” said Mullen. “We’re a collection of big agency refugees with big brand experience, fine-tuned collaboration skills, and a track-record of bringing clients smart ways to break through consumer indifference.”
The agency outgrew its former space and relocated a year ago to a 10,000 sq.-ft. loft space in the Winston-Salem Innovation Quarter, alongside the region’s key creativity and innovation drivers like Wake Forest University Biotech Place, Center for Design Innovation, and Inmar, Inc.
About The Variable:
A creative group of big agency refugees, The Variable is a reformed ad agency focused on fighting indifference wherever it exists. They love ideas that haven’t been so thoroughly run through the machine that all the special parts have been rubbed off and lost. They’re a nimble group of the best and the brightest, brought together to create ideas that are cut close to the bone and engineered to move consumers out of their natural state of uncaring. The Variable was named an Ad Age 2015 Small Agency of the Year. For more information about The Variable, visit: www.TheVariable.com.