WakeMed

Broadcast // Digital // Print

A Heart Care Collaboration

Duke Medicine and WakeMed were entering into a first of its kind shared services collaboration. The collaboration would see Duke doctors in Wake facilities and vice versa. The question was how could we create a campaign that told the story in a way that benefited both hospitals?

The Power of Plus

We branded the new offering HeartCare Plus and we set to show that with this unique coming together of expertise, 1+1=3. We created visually striking communications that leveraged the plus symbol and led to everyone in the area understanding the benefit of the one-of-a-kind collaboration.

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