Broadcast // Digital // Print
A Heart Care Collaboration
Duke Medicine and WakeMed were entering into a first of its kind shared services collaboration. The collaboration would see Duke doctors in Wake facilities and vice versa. The question was how could we create a campaign that told the story in a way that benefited both hospitals?
The Power of Plus
We branded the new offering HeartCare Plus and we set to show that with this unique coming together of expertise, 1+1=3. We created visually striking communications that leveraged the plus symbol and led to everyone in the area understanding the benefit of the one-of-a-kind collaboration.