WINSTON-SALEM, N.C. – April 2, 2019 – Advance America, one of the nation’s leading providers of small-dollar consumer loans and other financial services, has selected The Variable as the company’s new Agency of Record (AOR). The Variable, an award-winning business growth company and ad agency based in Winston-Salem, N.C., was selected by Advance America following an informal review.

As AOR, The Variable will lead consumer marketing for Advance America, including strategy, design and production, media planning and buying, digital and social media marketing, and more. Those efforts will enable Advance America—which has approximately 1,900 locations nationwide and online lending services—to connect with new and existing customers across the country to offer a variety of personalized financial solutions.

“When looking for the right partner, our top priority was to find an agency that put results above all else—one that had a proven record of creating true value to the brands they work with,” said Laura McCutcheon, VP of marketing at Advance America. “The Variable checked that box and so many more for us. They’ve already hit the ground running, helping us think differently about how we strategically position ourselves to provide more people with solutions to help their financial needs.”

“Over the past 20-plus years, Advance America has shown that it is a company that is committed to creating and innovating solutions to serve the ever-changing financial needs of America,” said David Mullen, partner and president at The Variable. “They are building on that heritage with a really exciting vision for the future of their brand, and we are thrilled to help them as they work to share nation-wide.”

The Variable’s role as AOR is effective immediately.

For more information on The Variable, visit

About The Variable:

A three-time Ad Age Small Agency of the Year, The Variable is a business growth company that builds people-friendly businesses to help overcome indifference. Clients rely on the company’s expertise in strategy, design, media and advertising, PR and social to create value in people’s lives and to deliver profound results for their businesses. The Variable consults, creates and engages to solve the right problems with the simplest solutions, from integrated campaigns to new products and services. Combining the thinking of a management consultancy with the doing of an advertising agency, The Variable delivers measurable impact, value and growth for its partners. Whether it’s developing a new product innovation, a unique service offering, an unforgettable brand experience or the greatest ad campaign ever, The Variable helps its clients rethink the way they think about their marketing investment. For more information about The Variable, visit:

About Advance America Cash Advance
Founded in 1997, Advance America, Cash Advance Centers, Inc. is the country’s leading provider of non-bank financial services, with approximately 1,900 centers across the country. The Company is a founding member of the Community Financial Services Association of America (CFSA), whose mission is to promote laws that provide substantive consumer protections and to encourage responsible industry practices. Advance America is a wholly owned subsidiary of Grupo Elektra, one of the largest Latin American providers of banking services, consumer finance and specialty retailing. Please visit for more information.

For more information, contact:

Scott Moody, The Variable