The One Club for Creativity, the world’s foremost nonprofit organization that promotes excellence in advertising with the goal of nurturing a more vibrant and inspired global creative community, has announced a partnership with The Variable and a select number of regional agencies to establish The One Club for Creativity-Carolinas as an official chapter.

Joe Parrish, partner and chief creative officer at The Variable will lead the chapter’s Winston-Salem district. Other district chiefs include agency leaders from McKinney and The Republik in Raleigh-Durham, N.C., BooneOakley in Charlotte, N.C., EP+Co in Greenville, S.C.

“The Variable has always been an agency that was proud to call Winston-Salem home,” says Parrish. “We feel this area of the country is home to some of the best creative minds in the country and through this new chapter, we now we have the opportunity to work alongside other agencies to help foster growth throughout the Carolina’s advertising community.”

(Joe Parrish, partner and chief creative officer at The Variable, will manage the Winston-Salem district for The One Club-Carolinas chapter)

The new chapter will help foster The One Club’s mission by hosting speaker events throughout the year, including an event featuring Michael Duda, managing partner at Bullish, hosted by The Variable on Sept. 18.

In addition to speaker events, the new chapter will connect up-and-comers with industry vets through mentorship, produce a collection of renowned and original projects, and bring even the wildest of ideas to life — all in the name of keeping creativity alive and well.

For more information about the new chapter, including how to join, attend events or volunteer, go to The One Club for Creativity Carolinas Chapter page or email

About The One Club for Creativity

The One Club for Creativity (, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world’s foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution. The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

About The Variable:

A three-time Ad Age Small Agency of the Year, The Variable is a business growth company that builds people-friendly businesses to help overcome indifference. Clients rely on the company’s expertise in strategy, design, media and advertising, PR and social to create value in people’s lives and to deliver profound results for their businesses. The Variable consults, creates and engages to solve the right problems with the simplest solutions, from integrated campaigns to new products and services. Combining the thinking of a management consultancy with the doing of an advertising agency, The Variable delivers measurable impact, value and growth for its partners. Whether it’s developing a new product innovation, a unique service offering, an unforgettable brand experience or the greatest ad campaign ever, The Variable helps its clients rethink the way they think about their marketing investment. For more information about The Variable, visit: