Of People Are Willing
to Pay More.
to Buy Them Again.
Are Likely To
Recommend to Others.
We spent the past two years uncovering what drives disproportionate growth within organizations. The result of our work is the People-Friendly Index.
We studied companies with high and low NPS and ASCI scores. We got input from thousands of their customers. And we discovered extremely consistent and predictable drivers of those scores – four key dimensions based on 18 measurable markers that are weighted for each marker’s relative importance to people.
The People-Friendly Index is a powerful diagnostic tool that allows you to identify specifically where you’re underperforming as told by your own customers so you can allocate and prioritize resources and investments on the initiatives that will most likely drive business growth.
The issue isn’t that they love some other company, it’s that consumers are generally indifferent towards the things they buy. They love other things.
So how do you break through indifference? How do you become a priority in a world where allegiance is fleeting?
People-friendly companies earn envy-inducing NPS scores and ACSI rankings. They outperform the S&P 500, not just for a couple quarters, but over years. They receive praise and repeat purchases from zealous customers. They enjoy high performance and loyalty from their team members across the organization, from the C-suite to the front lines.
There are so many levers you could pull. Which ones should you pull?
Our research findings will show you: