WE EXIST TO beat INDIFFERENCE

The Variable is a growth company
Our reel
We combine innovation and advertising to accelerate business transformation.
HQ: Winston-Salem, NC
HQ'ed In: Winston-Salem, NC
3x 100 Best Workplaces for Innovators Winner
America’s Best Startups Winner
Fastest Growing Agency Winner
3x Small Agency of the Year Winner
/01
/01
Fueling passion for a legacy brand that had decelerated
NAPA
NAPA
Fueling passion for a legacy brand that had decelerated
/02
/02
Creating a new P&G product from the ground up
Ninjamas
Ninjamas
Creating a new P&G product from the ground up
/03
/03
Inspiring better care for garments with the best story
Electrolux
Electrolux
Inspiring better care for garments with the best story

The thinking of an  innovation consultancy
meets the doing of an advertising agency

OuR CLIENTS

our Capabilities

Innovation
INNOVATION STRATEGY, ASSET
& SUPPLY AUDITS, DESIGN
SPRINT CONSULTING &
WORKSHOPS, PRODUCT
CONCEPTING,  PROTOTYPING,
TESTING & REFINEMENT,
DIFFERENTIATION ANALYSIS,
BUSINESS PLANNING &
PROFORMAS,
COMMERCIALIZATION ROADMAP
INNOVATION STRATEGY, ASSET
& SUPPLY AUDITS, DESIGN
SPRINT CONSULTING &
WORKSHOPS, PRODUCT
CONCEPTING,  PROTOTYPING,
TESTING & REFINEMENT,
DIFFERENTIATION ANALYSIS,
BUSINESS PLANNING &
PROFORMAS,
COMMERCIALIZATION ROADMAP

our Capabilities

advertising
BRAND STRATEGY,
COMMUNICATIONS STRATEGY,
BRANDING & DESIGN, CREATIVE
IDEAS & ACTIVATIONS,
SCALABLE CONTENT,
PRODUCTION, DIGITAL PRODUCT
DESIGN, INTEGRATED MEDIA,
SOCIAL, COMMUNITY &
INFLUENCER, MEASUREMENT &
OPTIMIZATION
BRAND STRATEGY,
COMMUNICATIONS STRATEGY,
BRANDING & DESIGN, CREATIVE
IDEAS & ACTIVATIONS,
SCALABLE CONTENT,
PRODUCTION, DIGITAL PRODUCT
DESIGN, INTEGRATED MEDIA,
SOCIAL, COMMUNITY &
INFLUENCER, MEASUREMENT &
OPTIMIZATION

Our differences are our difference

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WORKING TOGETHER
JOINING YOUR TEAM
PRESS INQUIRIES
SOMETHING ELSE
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For press inquiries and speaking opportunities, contact Scott Moody at

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