The thinking of a management consultancy meets the doing of an advertising agency.
The Variable is a growth company that creates value in people’s lives. Clients rely on our expertise in strategy, media, advertising and design to develop people-friendly experiences of their brand and to deliver profound results for their business. We consult, create and engage to solve the right problems with the simplest solutions, from integrated campaigns to new products and services.
Discover and diagnose the right problem, not just a problem.
Unlike most consulting firms, we‘re action oriented. We identify very clearly the problem we are trying to solve, in the simplest expression possible. It ensures we are solving the right problem, not just a problem. If we’re on the hook for success, we want to make sure the work we do together moves the right needle.
- Business Strategy
- Digital Strategy
- Portfolio & Pricing Strategy
- Customer Segmentation & Experience Mapping
- Analytics & Holistic Measurement
- Innovation Strategy & Roadmaps
- Building In-House Teams/Structure
- Brand Strategy
- Brand Purpose
- Brand Architecture
- Brand Reinvention
- Consumer Decision Journeys
- Holistic Engagement Strategy
- Creative/PR/Social Strategy
- Message Architecture
Invent the solution that unites business growth with people’s needs.
With the right problem identified, we engage a team to create the people friendly solution: We invent products. We re-imagine business models. We dream up advertising campaigns. We build experiences. We create internal buy-in. We direct our brains at solving the problem… without pre-conceived notions of what that solution should look like.
- Brand Identity
- Brand Experience Design
- Campaign Platforms & Ideas
- Content Development
- Production (Digital, Video, Etc.)
- The Newsroom (In-House Production)
- Employee Branding
- Product Concepts & Development
- Packaging Design
- Web Design
Bring the answer to life in the most unexpected, invaluable ways.
Once the idea for the solution is born, we make the rubber hit the road. This is where we bring the idea to life in unexpected ways. We meet people with a creative solution when they are most in need. This is the alignment of business opportunities and people desires.
- Integrated Channel Plans & Execution
- Social Management
- PR Development & Execution
- Campaign Measurement Plans & Analytics
- Dashboards & Reporting Optimization
your industry, a people-friendly business is about to turn it upside down.
No one ever sees the challenger brands coming, but they always do. And they’re always more people-friendly than those who’d previously reigned king. (Think Netflix over Blockbuster, Dollar Shave Club over Gillette, and so on. Will you be next?)
We believe people-friendly success stories take more than the 30,000-foot expertise of consultancies and more than the 1,000-foot campaign executions of ad agencies. You need to leverage the 29,000 feet of opportunity between the two.
The Variable bridges this gap to exact growth.