/News

Thought Leadership

Creatives React: OpenAI's Super Bowl Ad

Adweek features Joe Parrish, co-founder and chief creative officer at The Variable, and his take on OpenAI’s Super Bowl spot.

Thought Leadership

Gen Z’s Confidence is Good for Business

The Variable's senior account executive, Kennedy Dorta, on how gen z professionals can build and express confidence in the workplace—and why supportive environments are essential to that growth.

Creative Campaign

The Drum Awards for Marketing Americas 2025 - Winners Revealed

The Variable wins GOLD in Healthcare & Pharma category for 'Serious Foreplay' campaign for Fuck Cancer.

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