/News

Thought Leadership

The Variable acquires a Gen Z marketing agency—behind the move

The Variable is acquiring Carson+Doyle, a Gen Z agency that promises to deliver “work that slaps,” as it ramps up its efforts to reach younger audiences.

Creative Campaign

Whataburger turns to N.C. sports legends to build its brand in the Triad

The Charlotte Observer covers Whataburger’s continued expansion across North Carolina, highlighting the iconic Texas staple’s growing presence in the state and its efforts to connect with new communities and customers.

Thought Leadership

Spotlight: Courtney Williams, Chief Growth Officer at The Variable

The Triad Business Journal profiles The Variable Partner and Chief Growth Officer Courtney Williams, exploring her path to the agency, her vision for driving its next phase of growth and her role in expanding The Variable’s presence and opportunities in new markets.

Thought Leadership

Question of the Week: How Agencies Prep for Cannes Lions

The Variable Partner and Chief Growth Officer Courtney Williams joins Campaign US’s “Question of the Week” to share how the agency was preparing for Cannes Lions, including its approach to making the most of the industry’s biggest week for connection, creativity and new opportunities.

Thought Leadership

10 Questions on Advertising with Matt Cook, Chief Creative Officer, The Variable

The Variable President and Chief Creative Officer Matt Cook sits down with The Drum for its “10 Questions on Advertising” series, sharing his perspective on creativity, the changing industry and what it takes to create work that drives meaningful impact for clients.

Thought Leadership

The Variable Names Williams Chief Growth Officer

Independent agency The Variable today announced the appointment of Courtney Williams as Chief Growth Officer and Partner.

Thought Leadership

Question of the Week: Founders, Executives Explain Their Company's Name Game

The Variable President and Chief Creative Officer Matt Cook joins Campaign US’s “Question of the Week” to share the story behind The Variable’s name and how it reflects the agency’s approach to uncovering the overlooked variables that can create competitive advantage for clients.

New Client Announcement

Counter Culture Coffee Crowns The Variable as Media Agency of Record, Driving a Sustainable-First Approach to Coffee

Roastbrief covers Counter Culture Coffee’s appointment of The Variable as its media agency of record, highlighting the partnership’s focus on expanding awareness, reaching new audiences and driving growth for the sustainability-first coffee company.

Creative Campaign

Trauma Intervention Programs Spotlights Supporters with 'Second Responders'

The Variable launches the first campaign created as part of Kevin Bacon’s SixDegrees.org and Purpose, Produced

Creative Campaign

Purpose, Produced pro bono ad campaigns deemed positive for business and agency morale

Campaign US highlights the business and cultural impact of Purpose Produced, the pro bono initiative created by SixDegrees.org in partnership with The Variable, exploring how purpose-driven work can strengthen agency morale, build creative skills and deliver meaningful impact for nonprofit organizations.