Hinge Health

Most healthcare brands market directly to employers, but Hinge Health needed to reach the people who actually live with MSK pain. Our opportunity: millions of people already had access to Hinge Health through their benefits and didn't know it. Instead of selling them physical therapy, we sold something more meaningful: the ability to move through life with less pain.

That insight led to Every Body Moving, Hinge Health's first consumer campaign. Spanning video, audio, social, influencer, and out-of-home, the platform introduced a new audience to digital physical therapy by focusing on what better movement makes possible. The result was a campaign that turned hidden access into real awareness and increased growth in key markets.