Counter Culture Coffee

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Deliverables

Brand Strategy
Creative Campaign
Packaging Design
Visual ID

Turning Coffee Nerds into Brand Storytellers

Counter Culture Coffee came to us looking for a fresh approach to activating its passionate coffee community in a way that was both budget and timeline efficient. From there we designed a creator-powered content engine that connected creative and media from day one.

In just six weeks, we identified creators, produced and refined UGC, and launched assets across CTV, YouTube, online video, and Meta. The entire creator program improved dot com ROAS by 71% within the first 30 days, proving that scalable, high-performing content doesn't require a massive budget or over complicated process.

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