Ninjamas

Procter and Gamble was getting hammered in the bedwetting category by a brand named Goodnites. P&G had an existing product called Underjams, and they were about to exit the category altogether. Until we convinced them to

make a difference. In a sea of products created for parents, we finally created something for kids. Born from the Spiderverse and all things comic book awesome, Ninjamas took the bedwetting category by storm.