Ninjamas
010
/010
Deliverables
- Brand Strategy
- Creative Campaign
- Packaging Design
- Social & Influencer
Make something awesome for the child, and let them “sell” it to the parent.
Procter and Gamble was getting hammered in the bedwetting category by a brand named Goodnites. P&G had an existing product called Underjams, and they were about to exit the category altogether. Until we convinced them to
make a difference. In a sea of products created for parents, we finally created something for kids. Born from the Spiderverse and all things comic book awesome, Ninjamas took the bedwetting category by storm.
Next Project
/Oklahoma Joe'sLet's
collaborate
Are you ready to make a difference? Email Courtney Lewis at clewis@thevariable.com and stop wasting your marketing dollars. Your job is hard. Doing the same thing that everyone else does only makes it harder. See what it’s like to work smarter by working different-er with us.
Is your brand ready for something different?
Join The TeamDo you want to make a difference where you work?
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Just Say HelloAre you wanting to have a different conversation?
