Ninjamas
005/005
Deliverables
- Advertising
- Brand Strategy
- Media
- Comms Strategy
- Social Content
- Social Strategy
Make something awesome for the child, and let them “sell” it to the parent.
Procter and Gamble was getting hammered in the bedwetting category by a brand named Goodnites. P&G had an existing product called Underjams, and they were about to exit the category altogether. Until we convinced them to
make a difference. In a sea of products created for parents, we finally created something for kids. Born from the Spiderverse and all things comic book awesome, Ninjamas took the bedwetting category by storm.
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Are you ready to make a difference? Email Courtney Lewis at clewis@thevariable.com and stop wasting your marketing dollars. Your job is hard. Doing the same thing that everyone else does only makes it harder. See what it’s like to work smarter by working different-er with us.