Current
009
/010
Deliverables
- Brand Strategy
- Creative Campaign
- Product Innovation
The world doesn’t need another gas grill (said one of the world’s largest gas grill companies).
Char-Broil is one of the largest manufacturers of gas and charcoal grills in the country. But margins were slipping and sales were sliding. They came to us looking for a different idea.
We helped them create a wholly new company, built from the ground up to electrify the backyard. Introducing Current; an amazing electric grill that defies convention and wins CES awards.
Next Project
/NinjamasLet's
collaborate
Are you ready to make a difference? Email Courtney Lewis at clewis@thevariable.com and stop wasting your marketing dollars. Your job is hard. Doing the same thing that everyone else does only makes it harder. See what it’s like to work smarter by working different-er with us.
Is your brand ready for something different?
Join The TeamDo you want to make a difference where you work?
Press InquiriesAre you looking for a different point of view?
Just Say HelloAre you wanting to have a different conversation?
