F*ck Cancer
003/005
Deliverables
- Advertising
- Brand Strategy
- Media
- Comms Strategy
- Social Content
- Social Strategy
Stop talking about doing skin scans while people have their clothes on. Reach people with their clothes off.
F*ck Cancer is our kind of company. If you can’t tell by the name, they are already well aware of the importance of being different. So when they came to us about wanting to do a melanoma awareness campaign,
we turned the different-o-meter to 11. Inspired by the actual experience of the copywriter on the project, we created Kamole Sutra cards, advertised on porn sites, got attention, and saved lives.
001
Play
002
003
Play
004
005
Play
006
Next project
/CurrentLet'scollaborate
Are you ready to make a difference? Email Courtney Lewis at clewis@thevariable.com and stop wasting your marketing dollars. Your job is hard. Doing the same thing that everyone else does only makes it harder. See what it’s like to work smarter by working different-er with us.