F*ck Cancer

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Deliverables

Brand Strategy

Stop talking about doing skin scans while people have their clothes on. Reach people with their clothes off.

F*ck Cancer is our kind of company. If you can’t tell by the name, they are already well aware of the importance of being different. So when they came to us about wanting to do a melanoma awareness campaign,

we turned the different-o-meter to 11. Inspired by the actual experience of the copywriter on the project, we created Kamole Sutra cards, advertised on porn sites, got attention, and saved lives.

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