NAPA
006
/010
Deliverables
- Brand Strategy
- Creative Campaign
- Activations & Sponsorships
- Social & Influencer
Don’t resign yourself to a grudge purchase when you can be an aspirational brand.
NAPA was a 100-year-old company that was evolving away from its roots as a parts store company. They were expanding into fleet and repair and all things that needed to keep moving. Rather than holding onto their legacy positioning, we helped them re-invent themselves as a company that was all about the drive.
Everyone in the category was associating themselves with the repair (something that all consumers hate). The opportunity was to associate NAPA with the drive (something that all consumers love).
Once the new brand was tuned. We shifted into high gear across the entire NAPA portfolio.
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Are you ready to make a difference? Email Courtney Lewis at clewis@thevariable.com and stop wasting your marketing dollars. Your job is hard. Doing the same thing that everyone else does only makes it harder. See what it’s like to work smarter by working different-er with us.
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