Tesla

Tesla had never worked with an advertising agency. Until they started working with us. We convinced them of the need to cross the chasm from early adopters to mainstream drivers. Specifically, of the need to appeal to women. To accomplish this, they needed to think differently about their value

proposition. It was about making their features mean something more. Something a little different. By the time you read this, we can maybe tell you about the First Time Driver Feature we created for them. It’s going to be amazing.