Ultima
005
/010
Deliverables
- Creative Campaign
Refreshing the replenisher with a daily dose of electrolytes and colorful creativity.
Electrolytes are essential, but most drinks come loaded with sugar. Ultima changed that with a clean, no-sugar formula—but needed stronger brand positioning to grow.
The Variable refined Ultima’s strategy and built a dynamic campaign. With bold creative across digital, social, and streaming, we made Ultima impossible to ignore.
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