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Ultima

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Deliverables

  • Creative Campaign

Refreshing the replenisher with a daily dose of electrolytes and colorful creativity.

Electrolytes are essential, but most drinks come loaded with sugar. Ultima changed that with a clean, no-sugar formula—but needed stronger brand positioning to grow.

The Variable refined Ultima’s strategy and built a dynamic campaign. With bold creative across digital, social, and streaming, we made Ultima impossible to ignore.

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Are you ready to make a difference? Email Courtney Lewis at clewis@thevariable.com and stop wasting your marketing dollars. Your job is hard. Doing the same thing that everyone else does only makes it harder. See what it’s like to work smarter by working different-er with us.