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The Variable is looking for a rad human being with 7+ years of dedicated social experience who will lead content strategy for multiple B2B and B2C brands. You must love showing up to the room and owning the question, What should we create and why? You probably have a weird career experience and don’t fit into a box very well. You also probably were a photographer for a year in college when your SO played in a band and then quit when you broke up, but we aren’t judging.

We are looking for a person who understands that gone are the days of content calendars and holiday posts. Someone who knows how to partner with brands to wield data and creative. Someone who knows how to work with a team to build a story and bring it to life on social in a new way.

You will be a key integrator between all teams, because social plays in all worlds and cannot be relegated to a department.

You will collaborate with creative directors, media teams, strategists, and others to build big picture future stuff and oh shit, I work in social stuff. We are big believers in pulling social up to the top of brand strategy and building real transmedia storytelling experiences — and we’re also believers in pulling a hilarious IGTV stunt when no one has any assets other than a pile of boring videos.


  • Love working at the intersection of creative ideation and road-mapping
  • Naturally take on the role of leader in a room and be a facilitator of collaboration and idea-sharing
  • Be able to identify when a brand needs an effective performance marketing campaign and when they need street cred on the internet
  • Be a strong creative writer and organizational writer
  • Be a strong presenter and confidence-inspiring team member
  • Be able to build standards and processes for a new and expanding team
  • Be a good partner to a media-driven social strategist  
  • Be a rapid learner of social platform’s evolving media capabilities and pitch innovative platform experiences
  • Love technology and look for new ways to create content



  • Team management
  • Building brand direction: visual identity, voice and tone, messaging
  • Finding actionable creative insights from research, social listening, campaign measurement
  • Creative direction across video, photography, design, illustration, stop-motion, etc
  • Keynote / presentation design



  • Photography, video, motion, design, illustration
  • Media experience
  • PR and/or influencer experience
  • Crimson Hexagon, Brandwatch